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Bachelor of
Science in Business with a Major in Marketing
The
goal of the Marketing major is to equip you with the necessary skills
to successfully manage the marketing functions of an organization.
This includes the development of creative, analytical, and leadership
abilities.
A variety of
subjects will be explored: buyer behavior, sales management, advertising,
marketing research, and international marketing. You will learn
how to identify customer needs, how to communicate information about
products and services to current and potential customers, the best
ways to market your products and services, and how to price them.
You will also study the growing demands of the international arena,
how to take advantage of them, and how to address different cultural
issues. Your courses will explore the preparation, implementation,
and evaluation of budgets, along with the application of research
information to marketing plans.
Master of
Business Administration/Marketing (MBA/MKT)
Master
of Business Administration program with specialization in Marketing
(MBA/MKT) program is designed to meet the needs of a broad but unique
population - the working adult manager or supervisor who could benefit
from a graduate business education. Because the tools of the marketing
science are applicable to the problems of the public sector as well
as the private sector, students whose career interests involve not-for-profit
enterprise are also encouraged to seek admission. The MBA/MKT program
requires a practical background in business, and the successful
candidate will have a least three years of relevant experience.
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Information Today...
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Marketing
(BBA concentration, MS, MBA concentration, Graduate and Undergraduate
Certificates)
Often considered the central discipline of business, the challenges
and practices of marketing are evolving along with the changes in
the contemporary business environment. We also offer a new concentration
in database marketing.
- Prepare to
manage the marketing function inside private or public sector
business organizations
- Learn general
management and marketing techniques, such as market research and
market planning
- Get practical,
real-world training from experienced marketing professionals
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Information Today...
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